29 August 2008 Interview with Lauren Gunn......
Lauren Gunn, a director of the Stephen Marr Creative team, talks to us about where Lonely Hearts are taking their hair this season, as well as, letting us in on all the new shapes and styles you need to have this summer!
So, can you give us any clues on what inspired the hair styling for Lonely Hearts' Autumn/Winter collection? Lonely Hearts are concentrating on creating a 'tough girl' persona to match their collection. The hair is being kept long, really 'undone' and rough. Think wrong side of the tracks, girls that hang out in packs. A really tough girl but not androgynous, she still keeps her feminity which makes her really captivating. | And how do you come up with these kind of concepts for the hair styling? All our styling is based on briefs that come directly from the designers. So they may send us pictures of people they've referenced that convey the vibe of their collection - actors, musicians, political figures, their friends - whoever really. Then there may be film references, photographs or images they've seen that relate; objects, a state of mind - anything descriptive that helps me get a visual reference to start from, that we then take and make individual and unique for that particular designer. | So, looking to summer, what shapes and styles should we looking out for? This summer, hair cuts are going to be really undone, sharper shapes are disappearing. We'll be looking at texture, especially through the ends, that looks more worn-in than 'engineered'- this will create a softness around the face. Long hair with centreparts & no fringe are going to be major trends. Shapes are going to be softer, think really easily maintained hair that still looks great after a couple of days at the beach. Washed out two-tone colours - darker at the roots and subtley lighter at the ends will look great with a really beautiful,soft, low maintenance cut.|





